NEW YORK, NY, July 02, 2011 /24-7PressRelease/ — Selectress Iriela will spin a spicy and rhythm-centric blend drawing upon her extensive travels and forward looking world beat vision. As the creator and producer of festivals and films, she’ll invite her friends to play alongside her live : including renowned and award winnng producers, international musicians, innovative artists and DJs. Dance, chill and take in that Summer breeze with the open air splendor of BOOM restaurant and lounge in the Summer. Enjoy this intimate vibe each Friday this Summer – a sexy throwback to the artist’s Soho – the real deal!

Featured Artists:

SELECTRESS IRIELA is the host and producer of Second World Sessions, on Breakthru Radio in New York City and the producer of the Global Groove and Second World Sessions events series. Having opened for and worked with legends such as the Wailers, Burning Spear, and Bunny Wailer, Luciano and Sizzla- Iriela has worn the hat of producer and on-air personality. She has rocked airwaves of IRIE FM in Kingston Jamaica to outdoor dancehalls in the hills of Maroon rebel settlement Accompong to spots like The Roxy in Boston, Nell’s, CBGBs, Sutra Lounge, Public Assembly, Bembe and Cafe Noir, lofts and galleries in NYC – Iriela thrives on creative energy and constantly breaking down barriers musically and otherwise. With more than fifteen years in the industry Selectress Iriela looks forward to international appearances and producing events and music booming with the force of a Jamaican sound system and a special reminder of our collective heartbeat – to the irresistible beat of the drum. Selectress Iriela sees music as “. . . a revolutionary force like no other. A universal vibration uniting us all.”

Special Guest on July 15th! * ABDOU AL ASMAR, Arabic vocalist was born in the rhythmic city of Casablanca, Morocco.

PAPO SWING is a staple percussionist among highly regarded house DJs and performance groups, such as Cirque de Soleil, Louie Vega, Masters at Work (MAW), John Cutler, Soul Channel Music (Mr. V), Soul Creation, Alix Alvarez, Dennis Ferrer, Funk La Planet, and Alain Vinet, among others. He has performed at Club Cielo, Club Deep, Club Shelter, Ageha (Japan) and Club Show in NYC, as well as other internationally recognized dance clubs around the world. Inspired by famous conga players like Giovanni Hidalgo, Mongo Santa Maria, Carlos Patato Valdez, Kevin Jones, Pedro Martinez from Yerba Buena (Fun Machine), and Luisito Quintero whom he counts among his teachers. Papo Swing’s love for hard-hitting rhythm inspires his improvised conga beats and innovative technique within the Afro-Caribbean, Afro-Cuban, Rumba and ‘bomba and plena’ genres, making him a leading musician among his dance music peers and fans alike.

SPIROS EXARAS – Born and raised in Greece, Spiros studied clasical guitar and music composition at the Athens Conservatory of music, where he obtained his master’s degree. A great explorer on his instrument, he always liked to perform different styles such as jazz, rock and world music. Spiros became the lead guitarist of numerous prominent composers and singers at an early age. He has performed and recorded with Evanthia Reboutsika, Mario Frangoulis, Kostas Hatjis, Elias Andriopoulos, Alkistis Protopsalti and Antonis Kaloyannis, among others.

Immersive environments featuring the Second World Archive by SEED Recordings.

Live streaming by Daily Session NYC.

– July dates:
July 1, 15, 22, 29!
11PM UNTIL, No cover! 21+
@ BOOM – 20 Years of “Making Food Not War”
152 SPRING St. SOHO, NEW YORK, NY 10012, TEL 212.431.3663

This event promises to embody the mission of two entities: BOOM restaurant and lounge and the edu-tainment ’empire’ of the Second World Group with it’s Founder spinning music as her alter ego, Selectress Iriela. Iriela got her start as a Boston radio personality on 88.9FM Boston, and as a member of experimental music and arts collective Toneburst, and later went on to marketing campaigns for Heartbeat Records and opening for such major reggae acts as the Wailers, Burning Spear and Luciano. Selectress Iriela is also known as Valerie Parker, who conceived of nonprofit Second World while on a global trek of fair trade activism that took from living in Jamaica around the world to such places as India, Peru, Nepal, Iceland, Egypt, Italy and Singapore. Since 1998, Parker kicked off the nonprofit organization Second World and it’s sister production company Second World Productions. Together the largest fair trade music and arts festival in the world was born, The New England Culture Fest, which recently expanded to become Culture Fest International ethical global events. In addition the Fashionably Fair campaign advocates for ethical (and edgy) fashion. Expect to hear more via Global Groove and prepare to party.

“Tarot-card images of the Hanged Man and the Star representing risky ventures and tenuous hope, respectively—hang over the bar at Boom. However, this wine bar-restaurant defies its own prognostications by having thrived for over sixteen years in a neighborhood that’s notoriously unforgiving of aging beauties. The venue has evolved gracefully from a destination for slinky singles into a warm but sophisticated space that can accommodate everyone and attract a fresh crop of angular Soho lovelies as the evening wears on. ” — Jessica Stockton

The party is an exclusive chance to support the Selectress’s charter. Her nonprofit, Second World’s art empowerment documentation projects around the world go hand in hand with fair trade advocacy and educational programs (lectures, exhibits, and workshops) and large music festivals. On the Second World website under “Initiatives” please find information regarding Second World projects which involve not only documentation and in-depth research, but also the education of the public through marketing initiatives and the development of art empowerment projects and micro-credit funds to re-establish income generation in disaster/conflict affected regions. Second World continues to develop these initiatives linking the North American consumer with communities throughout India, Nepal, Peru and Jamaica to increase awareness of fair trade and increase the number of orders given to cooperatives, along with establishing a self-sustainable online portal of multimedia information regarding fair trade, and its cultural/economic impact for disadvantaged indigenous and marginalized communities.

A passion for music started it all. Bridging the gap between the so called “First” and “Third” World, with media, music and art. Second World is a dynamic non-profit arts and development organization combining media, music and art for a better world. As a leader since 1998 dedicated to the marketing of fair trade artisans, and their stories, the nucleus of Second World is a multimedia research archive of educational tools for the fair trade marketplace. Based on over a decade of research, Second World aims to address the crucial need for fair trade education. Ultimately, Second World hopes to bridge the gap between the “First” and “Third World” through media documentation, musical events and fair trade art empowerment.

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Special thanks to Ali Coleman for supporting Global Groove.

Second World Productions is a global marketing and media production company.